Marketing Projects

This a distinction-level marketing analytics project I have done for Google Meet on how Google can assess and relook at the use of Google platforms to facilitate online discussions and meetings.

 

In this project, I have determined the profitable customer segment Google can target to drive more sales.

This was a digital marketing plan write-up that me and my group member did for Domino's marketing campaign and analyzed their digital marketing strategy.

 

We also provided comprehensive evaluation and recommendations for their marketing strategy. 

 

The basis of the analysis was based on the digital marketing campaigns and the online channels Domino used to promote their brand, ranging from paid, owned, or earned media.

This is a consumer behavior project that me and my group member had done for Nike and Adidas. We did a comprehensive review of their past and current marketing efforts such as reward programs, partnerships, and product placement.

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Based on the marketing efforts, we then made reasonable comparisons between efforts of the two brands. We articulated the consumer psychology concepts and presented research on effectiveness of marketing efforts.

 

Lastly, we provided numerous good recommendations that are well grounded in the consumer psychology concepts.